PEOPLE

Praise Shin, founder and CEO of JustIPicked, is a trailblazer in bringing independently developed Korean IP to the global stage.

Under her leadership, Battle in the Box became Korea's first independent format to achieve international success, securing sales in 25 countries across Europe, North America, and beyond—a groundbreaking milestone that redefined what Korean creativity can accomplish on its own.

With academic experience in Canada and advanced studies in International Regional Studies, Praise combines a deep understanding of global markets and cultural dynamics with a rare blend of content expertise and IT-driven business insight. This unique perspective allows her to approach every collaboration with strategic precision, operational clarity, and a truly global mindset.

Her ability to bridge creative vision with strategic execution has made her a trusted partner for broadcasters, investors, and producers worldwide, ensuring that Korean IP doesn't just enter global markets but thrives in them.